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Organic Green Rooibos is a recent development in the rooibos history. The modern industry was started in 1904 by Benjamin Ginsberg, a Russian immigrant to South Africa, who’s family had been in the tea business for years.
Rooibos had a broad mass appeal owing to it’s unique flavour, and health benefits, but more recently, the development of organic green, unoxidized, or ‘unfermented’ rooibos began. Red and green rooibos comes from the same plant, but the difference is in the processing. This leads also to differences in the alleged health benefits.